Brain child of husband-wife duo, Shivani Shah and Rakesh Patni- Naturma is the new kid on the block in the beauty industry.
Naturma is a contemporary natural and organic lifestyle brand which offers skin care solutions for socially and environmentally aware consumers. It is a brand which was created with the intent to deliver healthy, sustainable, chemical-free and cruelty-free products.
The inception of Naturma came from the aspiration and belief that business should bring a positive change to the world. The seed of Naturma was sown while Rakesh and Shivani were settled in London and were deeply impacted by the philosophy of the founders of Auroville- a universal township in Tamil Nadu that aspires for human unity and conscious living. After 35 years in the West and having lived in several European countries, they followed a call from their heart, took the plunge and moved to India. On arriving in Mumbai, it was a natural progression for them to follow the path of Integral Yoga that had inspired them for so long and create a social and ethical business which would be an offering to India. Through Naturma, the founders are attempting to bring a positive change in society as many of their products are supplied by cottage industries or NGO’s which support local communities by providing employment and training to underprivileged workers.
All Naturma products are completely natural, use primarily organic certified ingredients and are handmade with love. They are always free of artificial fragrances or harsh chemicals and are never tested on animals. The brand is an innovative lifestyle consumer goods option for everyone, with solutions for women, men, and babies. It offers an elaborate range of Body Lotions, Body Butters, Face Creams/Moisturizers, Face Cleansers, Body Washes, Hand Washes, Shampoos, Handmade Soaps, Oils, Aloe Vera Gels, Lip Balms and also Men (Blueberry products) and Baby products.
Shivani Shah, COO, and Co-Founder explains, “Naturma aims to create and promote natural, socially and environmentally conscious skincare products. We source the finest raw materials from India and abroad and aim to enrich our customer’s lives in a natural and organic manner. With Naturma, Rakesh and I feel we have found a perfect match – a balance between our inner aspiration and the outer work”.
Personal Experience– I have been using organic/herbal/chemical free products from my teens, all thanks to my mother for being so particular about what I apply on my skin. What impressed me the most about this brand is the fact that the founders don’t make false claims, while talking to Rakesh I came across a question about the percentage measuring how organic the product are and he was extremely honest to tell me “I can safely say they are 91% organic, most of them and some are 95% too. It will be unfair to say all of them are 100% organic but we strictly don’t use any chemical.” Their Shampoos are great, if you suffer from dryness due to bad weather or water like me then Naturma has a cure for you. I would avoid using conditioners but the harshness of pollution compelled me to apply it but with Naturma’s ‘Deep Skin Diving Shampoo and with organic tea tree’ shampoo my hair are back to their silky self.
This one statement impressed me to bits as I know quite a few brands making claiming so when they are not even 90% organic and you can tell by the product quality.
“Naturma was created from a simple inspiration: Skincare products should be made with 100% natural ingredients, with zero compromises. No harsh chemicals, no artificial ingredients, no sulfates. We believe that Nature offers us everything we could possibly need, from the food we consume daily to the beauty products we apply to keep us looking young & healthy.”
Must try- Lip Balm especially Rose and Green Apple, Shampoo, Body Butter and Aloe Vera Gel. Unlike most of the products, these lather rather easily and leave a long lasting impact on the body.
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