New Delhi, November 14, 2014: The New Zealand based innovators, Fisher & Paykel launched an exclusive showroom at the Audio Voice store, J-40, Central Market, Lajpat Nagar. At the launch, the brand ambassador & celebrity chef Ritu Dalmia showcased her culinary skills on Fisher & Paykel’s latest appliances and engaged the select gathering of guests in an interactive session.
The brand’s philosophy is that the kitchen has evolved – it is no longer a place at the back of the house, it has gradually moved forward to occupy the center of the home. The kitchen has evolved further and has now become an area for creating bonds with the family, and a place to engage with the children, to entertain and showcase culinary skills utilizing the latest in kitchen appliances.
Commenting on the launch, Sanjeev Wadhwa, Managing Director – Fisher & Paykel Appliances ( India ) Pvt. Ltd. said, “As another significant step towards increasing our footprint in the country & city, it gives us great pleasure to extend our retail segment to all parts of the city. Lajpat Nagar market has been one of the most popular shopping districts in Delhi for a very long time, catering to those who are aware of the best in global trends. With our 80 years of rich legacy, we are happy to bring the latest in global appliance technology through our ergonomically designed range to yet another destination in South Delhi. Combining intelligence with effortless convenience, our products are designed to provide a luxury experience to the homeowner who is looking for something beyond the ordinary.”
Fisher & Paykel is a New Zealand based premium household appliances brand with 80 years of heritage and founded on a pioneering spirit and culture of curiosity. An internationally recognised brand, with presence in over 50 countries, around the world, it is the Number One recognised brand in Australia and New Zealand, earning the title ‘most trusted brand’ in both these countries. Since its inception in 1934, Fisher & Paykel has been improving lives of its customers with exceptional products and today is a global design led company.
The brand is renowned for its award winning technology, and offers a complete range of built-in kitchen appliances including Ovens, Rangehoods, Hobs, Dishwashers, CoffeeMaker, Refrigerators, Washers and Dryers. It has also introduced its world-leading DishDrawer™ Dishwashers & CoolDrawer™ refrigerators to the Indian market, which can be placed anywhere in the kitchen, home or entertainment area.
After strengthening its presence across 15 cities in India, the world-renowned appliance brand is now focusing on increasing their footprints in the country.
Chef Ritu Dalmia graced the evening with her charm and culinary expertise. Spinach tarts, Pumpkin Soup shot and other savory dishes were prepared by the chef and i swear by my taste buds what a gastronomically amazing treat it was, such beautiful looking healthy dishes are a specialty of this celebrity chef.
About Fisher & Paykel
Known for its human-centred design and innovation, Fisher & Paykel creates premium kitchen and laundry appliances. The New Zealand based household appliances company was founded by Maurice Paykel and Sir Woolf Fisher in 1934. With 80 years of heritage founded on a pioneering spirit and culture of curiosity, Fisher & Paykel has challenged conventional appliance design to consistently deliver world first technologies, including the world’s only DishDrawerTM, the CoolDrawer, Active Smart Refrigerator and Smart Drive washing machine.
In recent years, Fisher & Paykel has redefined luxury by focusing on a design philosophy based on customer insights and innovation that deliver an intelligent kitchen experience for premium residences.
The brand, spearheaded by Country Manager Sanjeev Wadhwa, entered the market in March 2012. Since its foray into the Indian market, Fisher and Paykel has now expanded to 15 cities, including Delhi-NCR, Mumbai, Bangalore, Chennai, Hyderabad, Chandigarh, Ludhiana, Lucknow, Pune, Cochin, Coimbatore, Ahmedabad, Surat and Baroda.
Fisher & Paykel History
Its heritage dates to the 1930’s with the manufacture of designs made under licence. The pioneering spirit established by the founders encouraged a culture that challenged conventional appliance design and production systems.
Fisher & Paykel started in New Zealand when Olive Paykel asked her husband to import a new appliance – a refrigerator -that she had seen in the American Ladies’ Home Journal. With the success of the Crosley refrigerators, washing machines made by Kelvinator quickly followed. Based on importing appliances from the United States, the company – now run by Olive’s son Maurice Paykel and their son-in-law Woolf Fisher – grew quickly until the New Zealand government banned imports of manufactured products due to the currency being in such short supply in 1938.
Fisher & Paykel responded by deciding to change their entire approach. The government would still allow parts to be imported, so Woolf and Maurice decided to set up a factory and start assembling appliances under licence to companies such as Kelvinator.
While this was successful, by making appliances under licence, the economies of scale Fisher & Paykel could generate were limited, so finding a way to create a point of difference became essential.
The answer lay in technology. By developing plastic liners and insulation using polyurethane foam refrigerators we were the first in the world to commercialise this technology.
Around the same time, in 1955, Fisher and Paykel acquired Dunedin cooking range manufacturer H. E. Shacklock Ltd, which dominated the New Zealand domestic appliance market through this era of Government protectionism. With a history in manufacturing cooking ranges since 1873, this heritage is still shaping Fisher & Paykel’s contemporary approach to cooking.
Another major breakthrough in technology came in the late 1960’s when the Company saw the need to find a way of producing short runs of various models through common manufacturing machinery. Learning to control flexible machinery lines during this phase had started to create another major advantage that was to come in the future. Flexible machinery brought with it the notion of manufacturing cabinets using prepainted steel. In tandem with the Japanese steel mills appliance grade pre-painted steel was developed that enabled coiled steel to be processed through lines of machinery that could notch and pierce various sizes and shapes. The first product to incorporate this technology was the compact dryer – a ground-up design conceived by our own engineers.
Having learned about electronic drive systems through our flexible manufacturing equipment, we applied the knowledge to driving appliances. The world’s first appliance using Brushless Direct Current Motors was introduced in the 1980s. This design later gave way to the development of the Smart Drive™ clothes washer.
Other significant innovations like the DishDrawer™ dishwasher and world-first ActiveSmart™ refrigeration technology further set Fisher & Paykel apart as a design-led appliance manufacturer.
More recently, this culture of curiosity and creativity has seen the development of CoolDrawer™, a multi-temperature drawer-based fridge and CookSurface™ where retractable trivets allow a flat ceramic glass surface ensuring easy cleaning. Both of these products have won multiple design and innovation awards, alongside many other products like our Kitchen Companion Range and DishDrawers™.
In 2010, Fisher & Paykel underwent a major brand refresh, rethinking the focus, look and culture of the company. The commitment to research into how people cook, how they use their kitchens, and how the role and look of the kitchen is changing, led the company to creating a philosophy around The Social Kitchen.
‘The Social Kitchen’ sums up Fisher & Paykel’s design philosophy. The kitchen is about people. And when you think about people – their habits, the ways they live and interact – you get a richness of experience that traditional kitchen planning and appliances often ignore. The Social Kitchen is where food meets design to create food experiences that flip assumptions and start new conversations. In 2011, Fisher & Paykel launched the first of a series of events that embraced the concept of the Social Kitchen